Barefoot Blonde Travel
Brand Identity // Squarespace Website Design
2019
About
Barefoot Blonde Travel is the brand behind Travel Agent Extraordinaire - DeDe Massey with Paradise Weddings & Travel. Their specialties are destination weddings, honeymoons, baby-moons, and group travel. As an avid traveler herself, DeDe’s goal is to bring stress-free coordination to brides, couples, groups, and families’ vacations.
Deliverables
Branding, website design, social media design and guidance, marketing implementation.
The Problem
DeDe’s brand needs to reflect who she is as a traveler, as well as those who she serves. With convenience in mind, simplicity is key to achieving DeDe’s customer base’s needs.
The Solution
Eye-catching colors, large text (for more mature eyes), and simple web design lending to a positive experience for anyone interacting with her brand.
Type, Color, & Logo
For The Barefoot Blonde, a deliberate choice of simple, sans-serif text serves as the backbone, ensuring a clear and easily digestible aesthetic tailored for clients with more mature eyes.
Injecting a touch of fun into the brand, Skylar, a lively typeface, takes the spotlight for headers and quotes, adding a playful dimension to the overall visual identity.
The color palette of The Barefoot Blonde mirrors the vivid hues found in travel destinations and the vibrant wardrobe choices of women on tropical vacations. To infuse an extra burst of energy, a secondary color palette featuring shades of purple and orange was introduced.
At the heart of the brand is the logo, symbolizing The Barefoot Blonde's ability to whisk you away to countless destinations, anywhere your heart desires. The intertwined circles represent the limitless possibilities, making the world your oyster. As a nod to legacy and continuity, an updated version of DeDe's old Impressive Ideas logo, featuring the iconic "fat head drawing," is included as a secondary option, connecting the present with the brand's rich history.
Swag
My recommendation for swag options include custom sun hats for female travelers, as well as branded passport covers included with their trip details package. For staff, branded polo shirts with the Barefoot Blonde logo to wear during business and while touring resorts.
Profile
The Barefoot Blonde’s social media pages display real-time travels and experiences. DeDe has incorporated a mix of her past destinations, with bucket list picks to promote her brand awareness.
Posts: Brand Voice
With “Let’s Go Girls” vibes, DeDe’s brand voice entices viewers to want to travel to the many destinations she showcases.